8 Marketing Ideas for Small Businesses


Are you having difficulty marketing your small business due to limited funds? Here are some basic ideas to help you develop a concrete and effective marketing plan.

Social Media

Create a Facebook page or a Twitter account. This is perhaps the best way to sell your products as it is free and convenient. Ask your customers which social network they use and connect with them online. Put a video about your products on YouTube.


Give your customers regular updates and information about your business and products through emails.  Create an email list that has your regular customers’ email addresses. Send them a monthly email newsletter.


Advertise about your business on TV, radio or the newspaper. While some outlets cost more, advertising through this method is a one-time investment with maximum returns.

Customer Referral Program

Offer some kind of reward, such as a free product, for referring your business to others.

Form a Partnership

Search for businesses related to your industry and come up with a joint project. This will help you get noticed as it extends your reach.

Host an Event

Plan an event and distribute flyers in your area. This will help raise awareness about your firm. Plan a workshop or join your local chamber of commerce. Participate in a trade show. Participate in a charitable event and give your firm’s products for charity.

Engage With Customers Directly

Talk to your customers for feedback. Ask them what kind of product or service they expect from you and how can you improve your business.

Business Cards

Jazz up your business card and give them to every customer you meet. Make sure the business card contains updated information about your firm.

While selling your business is critical to attract customers, always remember to focus on product and service quality. This can be achieved by providing your target audience with something unique that caters to their needs.
Small business owners should make sure they formulate an effective marketing plan that sets them apart from others. This might be difficult due to the various challenges that they face, but it is not impossible.

Written by Diederik Van Niekerk, a certified business coach and franchisee with ActionCOACH South African in Bloemfontein.

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