‘Tis the Season…

To be wearing colour and winter trends of course. Winter make-up trends to watch in 2017/2018 are fabulous. Dusty blue, blue-green in its different shades, earthy green, taupe-beige, dusted yellow, mineral-grey, pastel pink and passionate plum are the colours everyone will be talking about according to Elle online. In addition to colours to play with, here are a few of the trends showcased at this seasons winter fashion shows: Minimalism Natural beauty is once again being celebrated. Think nude lips, clear complexions with not much more that a light coverage…

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Dressing from the inside out

  “Dressing from the inside out” – is the styling approach the Cheekifig Brand visionaries apply when extending a personal brand.  When we were asked to style these phenomenal industry change-agents for the the Jaclyn Ivy Beauty Collection’s #FirstImpressions campaign, there was an immediate, natural synergy.  In business, as in life, we get one chance for a first impression.  Ideally, this #Firstimpression should portray exactly who we are, what we stand for, and what we believe in.  Authentic.  Our exciting task was to demonstrate what that looks like for each of these…

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#firstimpressions 

A few seconds. That is all it takes for someone to decide what they think of you. To form a first impression. Yes ladies- the reality is, We do judge a book by its cover. By definition, a first impression is the event when one person first encounters another person and forms a mental image or idea of that person. Impression accuracy of course varies depending on the observer and the person encountered. Two new studies presented at the annual meeting of the Society for Personality and Social Psychology in…

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How your anti-depressant is aging your skin

Research suggests that as much as 90 percent of the population are either chronically on, or have at some point used anti-depressants. Research further has shown that anti-depressants contribute to accelerated aging in the skin as they damage it on a cellular level, cause an increase in skin wrinkling as well as the loosening of skin. How is this possible? Firstly, let us keep in mind the seven signs if aging, namely: fine lines and wrinkles, sagging skin, dull skin, pigmentation abnormalities, dryness, patchy skin and enlarged pores. Secondly, let…

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DO YOU WANT A CAREER IN BEAUTY?

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It is a beautiful thing when your career and your passion meet. This statement is especially true of the talented beauty professionals I get to work with daily. Recent research on beauty in the retail sector has increasingly shown that the beauty industry is growing – even during the recession. From my own experience and sales history in the beauty whole sale sector I can certainly back this up. Statistics do not lie. The beauty industry is growing rapidly by the day. Would you want a piece of this beautiful…

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WHY DOES OUR SKIN AGE?

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Playing an active part in the beauty industry, I am constantly bombarded with questions on anti-aging. The most asked question I get? When should one start using anti-aging products? My professional answer is always: 25. At the tender age of 25 we start showing the seven signs of aging. Sad, I know. What are the official signs of aging? They are: hyper pigmentation, a dull complexion, fine lines and wrinkles, dry skin, enlarged, open pores, sagging skin and finally blotchy skin colour. We are not talking about life’s natural expression…

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