I have a confession. I am a glossy magazine addict. In my recent binge I noticed a lot of foundation make-up adverts. Where does one even start in choosing a foundation off the shelf? I hope the following tips from what I have learnt in my eight years in the industry will make the decision easier!
Start the right way
In order to achieve a perfect finish, you need to get the basics right. Start with a good cleanse and exfoliation, tone the skin in order to correct the pH and follow with a moisturizing serum and moisturizer. This will provide a clean, plumped up canvas to work on. If your skin is too dry, it will make your foundation look flakey. If your basic products leave an oily layer on the skin, it will be difficult to blend the make-up instead of looking flawless.
Choose the correct primer
The application of make-up primers makes your foundation last longer and counteracts oil and dryness. For a dryer skin type, a primer will add extra moisture plumping out the fine lines caused by a lack of moisture. An oily skin type however will need to use oil-free and anti-shine formulations. If you have a combination skin type, why not mix it up? Apply a primer for dry skin on your dryer areas such as the cheeks and a different primer on the oiliest areas such as the forehead, nose and chin known as the T-zone.
Decide on a foundation according to your skin type
Foundations come in different textures. For the best flawless result, you should always choose a texture according to your skin type. A thicker cream with a higher percentage of talc and pigment and reduced waxes and oils is ideal for an oily skin. There are also liquid variations for oily skin that use formulations containing reduced oil. For a dry skin type however, a softer cream or mousse texture with a higher percentage of waxes and oils is needed. Cream variations also tend to give a better coverage than the liquid variations.
Get the right Colour
Have the sales person help you test a colour by following these tips. It may seem obvious, but test a foundation colour on your face and not your hand. Your face and body skin colour almost always differs. The correct colour should match that of your neck and body-not that of your face. The best place to test is on your jawline. When choosing the correct colour, it is important to test it under natural light. Synthetic lights mostly give off yellow undertones. If you are indecisive between two colours, then always choose the darker one.
My ultimate tip regarding foundation is to blend, blend, blend during application! Whether you use your hands, a sponge or a brush depends on personal opinion. Lastly, to counteract shine and make your foundation last longer it is always a good idea to finish off and set foundation with a translucent powder. I hope this basic guide was of use! For more tips and practical help,join a Nov-U/Kryolan make-up workshop. Email me for details.
Until next time,