Playing an active part in the beauty industry, I am constantly bombarded with questions on anti-aging. The most asked question I get? When should one start using anti-aging products? My professional answer is always: 25. At the tender age of 25 we start showing the seven signs of aging. Sad, I know.
What are the official signs of aging? They are: hyper pigmentation, a dull complexion, fine lines and wrinkles, dry skin, enlarged, open pores, sagging skin and finally blotchy skin colour. We are not talking about life’s natural expression crevices here. The challenge we as consumers are faced with though, is that numerous anti-aging products offer great effectiveness. Unfortunately, they do not always fulfill our expectations, which is of course to look as we did in our 20’s!
Jokes aside, what are realistic expectations? The answer is: to recuperate the characteristics of a youthful skin (firm, moist and luminous with no or fewer wrinkles) using advanced cosmeceuticals. A cosme-what you ask? A cosmeceutical is a product which penetrates the top layers of our skin (the epidermis) working on the needs of the skin from the deeper, inner layers. Yes, ladies and gents, we now call in the reinforcements. An off-the-shelf supermarket product no longer makes the cut. To cover the needs to be addressed regarding anti-aging, constant research and innovation is required from companies in the cosmetic industry.
One such company is the DRV Group who research and manufacture ANESI Beaute and ANESI Lab Institute. As pioneers, the DRV Group’s laboratories present a unique product, addressing all the above mentioned needs: The ANESI LAB INSTITUTE Cellular 3.To start with the development of an amazing solution to aging, DRV research was based on the big question. Why do we age?
Now this is a question I needed an answer to, so I attended a world-class launch and training hosted in Bloemfontein with ANESI international trainer Patricia Jurado. Here, Patricia educates us on the three main theories of aging.
- Oxidative stress or the free radical theory
A free radical occurs when a molecule in the skin is damaged by exposure to pollutants, UV light, bad diet etc. These damaged cells then have an uneven number of electrons. These molecules strive to be “normal” and ”steal” electrons from healthy cells thus forming more free radicals until eventually the DNA of the cell is damaged.
- Glycation damage by oxidative stress
This is caused inside the cells, where glycation happens around them, more specifically in the collagen fibers supporting our skin, found in the extracellular matrix. When there is excess glucose in this matrix, it binds with the proteins in the collagen fibers, hardening them and making them less elastic and resistant. This process is called glycation. From age 40 upwards, our body is not able to effectively regulate excess sugar in the tissues or repair the damaged collagen, increasing the damage caused by glycation.
- DNA damage
DNA which is found in the cell nucleus, contains all the genetic information which controls the cell functions. Therefore, a cell with damaged DNA cannot function properly. This damage is caused by both oxidative stress (free radicals) and Progerin, a toxic protein that produces irreversible damage to cell DNA, causing rapid deterioration in skin quality.
To address these theories ANESI LAB INSTITUTE launched three very unique facial products. CELLULAR 3 Booster, CELLULAR 3 Renewal Crème and CELLULAR 3 Glycolic Peel. As guests we each received a beautiful goodie bag containing all three products. I love it. It works. I rush home to wash my face and apply my CELLULAR 3 renewal cream and booster.
I feel positively 21-with an additional 8 years of experience…
Mail me your thoughts or inquiries- I’ll gladly direct you to the nearest ANESI stockist
See the video below which explains what glycation is: